Our Blog

REDMOND,Wash。

March25,2004MicrosoftCorp。

CEOSteveBallmerandChairmanandChiefSoftwareArchitectBillGateswillsharethecompanysroadmapfortheMSN

networkofInternetservicesandinsightsintothefutureofonlineadvertisingthisweekatthefifthannualMSNStrategicAccountSummit。

Thegatheringofmorethan500topadvertisingandotheronlineindustryleadersincludingTerrySemel,chairmanandCEOofYahoo!

Inc。

DonnyDeutsch,chairmanandCEOofDeutschInc。

direct-advertisingguruLesterWundermanandmembersoftheInteractiveAdvertisingBureau(IAB)willdiscussthelateststrategiesforreachingconsumeraudiencesandtheimpactoftechnologyontheadvertisingindustry。

Thehighlightofthethree-daygatheringonMicrosoftsRedmondcampuswillbethereleaseoffindingsfromafirst-of-itskindaccountabilitystudyoftheeffectivenessandaccountabilityofonlineadvertisingandhowtocreatetheoptimalmediamix。

Thisyearssummitwilldemonstratejusthowfartheonlineindustryhascomeinthepastyeartoimprovemarketersbottomlinethoughincreasedefficienciesandexcitingnewopportunities,saidJoanneBradford,chiefmediarevenueofficerforMSN。

ThissummitandthegroundbreakingresearchthatwillbeunveiledthisweekareclearindicationsofhowcommittedMSNistoourcustomersandpartnersworkingtogethertocontinuallyimprovethestateoftheonlineadvertisingindustry。

Ballmer,GatesReiterateMicrosoftDedicationtoOnlineAdvertising

ToreinforceMicrosoftscommitmenttoonlineadvertising,bothBallmerandGateswilltakepartinthesummit。

BallmerwilldiscussMSNsvisionandstrategyandparticipateinaQAsession,whileGateswilltalkaboutupcomingadvancesinonlinetechnologythatcouldbenefittheadindustry。

StudySubstantiatesValueofOnlineAdvertising

ThefindingsofastudythatofferstheclearestproofyetofthevalueofonlineadvertisingalsowillbeannouncedbyBallmer。

RexBriggsofMarketingEvolutionandStephenKim,directorofsalesresearchatMSN,willreviewthemethodologyandunveiltheresultsoftheAdvertisingAccountabilitystudy,whichBriggsfirmconductedoverthepastyeartodeterminetheeffectivenessofonlineadvertisingtoprovidemarketerswithinsightintohowtoplantheoptimalmediamix。

TheAdvertisingResearchFoundationlentitssupporttothestudy,whichwaslargelyorganizedandcommissionedbyMSNincollaborationwithtopmarketers,theIABandothers。

SessionsShareStrategiesforReachingRangeofMarkets

Basedonfeedbackfrommarketers,MSNdevelopedatwo-dayagendaarmedtohelpthoseinattendanceidentifyopportunitiestomostefficientlyreachtheiraudiences。

Thesessionswillhelpprovideanswerstomarketerstopquestions,includingtheeffectivenessofadvertising,theoptimalmediamix,directmarketing,brandingandmore,withacontinualfocusontheirbottomline。

Duringhispresentation,Deutschwilldiscusstheimportanceofbuildingabrandandonlinesvalueandgrowingroleinthemarketingmix。

Onlineadvertisinghasemergedasapowerfulmarketingtoolforbuildingstrongbrandsthatconnectwithconsumers,Deutschsaid。

Wevefoundthatfullyintegratedcampaignswithonlinecomponentsprovideagreaterimpactandproducesolidbusinessresultsformarketers。


admin

Comments are closed.